Name of Product: Pepsi Cola
Pepsi Commercial
Year Made: 2005
This ad was actually banned from being played on live television, but it is listed as one of the funniest commercials on many global websites. If it were on TV I would think that it would be played during kids shows to teach children brand preference.
Q& A: I really liked this ad because the ending was not at all what I was expecting. In the beginning the boy buys a Coke, and then you see him buy another Coke. The conclusion is that he really likes Coke, but in the end you see him stand on the two Coke cans to reach the Pepsi button on the vending machine. He then proceeds to walk away with the Pepsi, leaving the Coke cans behind. It gets your attention in many ways. To begin with the boy is a cute little boy, and plays to the fact that children and animals catch attention. It also keeps your attention because not a lot of action happens until the end when he steps on the Coke cans. It is effective because it shows that children, who normally don’t care if they get Pepsi or Coke, are willing to spend the extra money to get the Pepsi. So often this is an adult issue, so adding a child to play the role adds to the irony. It is a very funny commercial but the deeper message is that Coke is bad and Pepsi is good, therefore drink Pepsi and not Coke. This ad does have puffery, especially that of irrelevant comparisons. Pepsi and Coke have always been rivals and to say that Coke is literally under Pepsi’s feet is controversial. The ad is really selling superiority. The idea that the boy had to step up to the Pepsi button shows that Pepsi is of a higher quality than Coke. Unfortunately for Pepsi I did not and will not go out and buy a Pepsi after seeing this commercial. That is because I don’t like soda, though.
Year Made: 2005
This ad was actually banned from being played on live television, but it is listed as one of the funniest commercials on many global websites. If it were on TV I would think that it would be played during kids shows to teach children brand preference.
Q& A: I really liked this ad because the ending was not at all what I was expecting. In the beginning the boy buys a Coke, and then you see him buy another Coke. The conclusion is that he really likes Coke, but in the end you see him stand on the two Coke cans to reach the Pepsi button on the vending machine. He then proceeds to walk away with the Pepsi, leaving the Coke cans behind. It gets your attention in many ways. To begin with the boy is a cute little boy, and plays to the fact that children and animals catch attention. It also keeps your attention because not a lot of action happens until the end when he steps on the Coke cans. It is effective because it shows that children, who normally don’t care if they get Pepsi or Coke, are willing to spend the extra money to get the Pepsi. So often this is an adult issue, so adding a child to play the role adds to the irony. It is a very funny commercial but the deeper message is that Coke is bad and Pepsi is good, therefore drink Pepsi and not Coke. This ad does have puffery, especially that of irrelevant comparisons. Pepsi and Coke have always been rivals and to say that Coke is literally under Pepsi’s feet is controversial. The ad is really selling superiority. The idea that the boy had to step up to the Pepsi button shows that Pepsi is of a higher quality than Coke. Unfortunately for Pepsi I did not and will not go out and buy a Pepsi after seeing this commercial. That is because I don’t like soda, though.
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