Matt Kury Blog

Matt Kury came and spoke to our class on Wednesday, April 16 and was very professional in dress and appearance. He works at Anchor Communications on Main Street in St. Charles and gave us interesting information about advertising. The way he presented himself made it seem, like he really enjoys working in advertising. He walked around, got us involved, and wrote on the board. To begin with he started out playing major league baseball and used his degree in Mass Communications to fall back on when his plans fell through.
He said the two main motives in advertising are frequency and reach, with frequency being slightly more important. He said that every ad agency has big clients and small clients and you have to help them choose an advertising plan that will best help their business and stay within their budget. He quotes “You are going to win some and loose some.”
Matt strongly stated that adverting is a recession proof system because people always have to communicate to their target market to keep business and the economy moving. He said that new businesses should spend more on advertising in the beginning to make customers aware of products and/or services; about 10% of their total budget. After the business is established the average ad budget should be around 6%.
He said the ad business can be fun and stressful. The months of December through February are normally bad because everyone is paying off Christmas debt and paying taxes and spend less on advertising. However, in March and April the sales pick up and times get better. Matt’s advice to us was similar to Cameron’s advice. He said get experience because it is better than knowledge. Write like you talk and divide yourself from the rest because there is competition.